UnitedPeoples
unitedpeoples.earth
Torenstraat 17E
The Hague, 2513 BN
The Netherlands
Legal Form
Stichting ANBI + planned B Corp BV
Seat
The Hague
Phase 1 Horizon
100M by 2035
Phase 2 Horizon
~500M by 2045
UnitedPeoples (UP) — A Meta-Solution to the Meta-Crisis
Humanity’s Plan B for a Pivotal Decade · Funder Briefing · Confidential · April 2026

012026 is the hinge year

Trust in existing institutions is falling. Crises are stacking up faster than any single government, company, or charity can respond to. The tools we built for the old world cannot reach the new one.

2026 is the hinge. The conditions that enable this build — open platforms, cross-sector partnerships, civic energy — are already hardening. After 2027, the same infrastructure gets much harder and costlier to deliver.

02What UnitedPeoples is

UnitedPeoples is humanity’s Plan B. A new layer of civic infrastructure, built to unleash the economic capacity for an Age of Thriving.

It runs as two mission-bound entities. Stichting UnitedPeoples is a Dutch charitable foundation. It is legally established, has its ING account open, and is based in The Hague. It owns the mission: the Silent Giant, the 15 GlobalCircles, the nested Circle architecture, Projects, members, and NAVi.

UnitedPeoples BV is a planned mission-locked B Corp, ready for activation. It owns the economic infrastructure: UP Bank, UP BusinessBank, UP Ventures, and Platform Services.

A binding covenant directs BV net profits to three places — Stichting donation, UP Ventures contribution, and BV retention — in legally enforceable ratios.

03The Silent Giant

The Silent Giant is the pragmatic, values-aligned majority of domain leaders and creators. Teachers, nurses, engineers, managers, tradespeople, founders, students, and the early-career professionals who will lead the institutions of 2045. Not an elite. Not a single generation. The biggest group in the world — and the most unorganised.

UnitedPeoples meets them where they already are: through GlobalCircles organised by domain, ThemedCircles for specialist practice, BrandedCircles hosted by the employers and institutions they trust, and LocalCircles of neighbours in their postcode where real projects happen.

UnitedPeoples
unitedpeoples.earth
Torenstraat 17E
The Hague, 2513 BN
The Netherlands

04One Project, one of millions

An engineer in Rotterdam joins through her employer’s BrandedCircle. She finds twelve neighbours in a LocalCircle sharing geothermal heating across three buildings. NAVi structures the project. The Sustainability GlobalCircle matches them with a vetted contractor. Member investment, a municipal match, and UP BusinessBank lending fund it. Twelve months later: three buildings decarbonised, savings for households, a template published so anyone else can copy it. A new leader is born.

That is one project. UnitedPeoples is built to originate millions.

05Ecosystem at scale

These are illustrative projections. They indicate the scale, scope, and breadth of civic capacity required to effect real change — not a commercial forecast. Internal modelling on request.

Metric2035 (Phase 1)2045 (Phase 2)
Domain leaders and creators mobilised100M~500M
Projects originated annually5.9M14.2M
UP Bank revenue€17.5B€267.8B
UP BusinessBank revenue€7.05B€68.0B
BV total revenue€27.2B€344.8B
BV net profit€6.3B€94.0B
BV → Stichting donation€1.57B€37.6B
Stichting total inflow€13.6B€70.3B
Total ecosystem inflow€39.2B€377.5B

06The Profit Flywheel

UP’s flywheel works through two reinforcing channels.

The first is structural. The Stichting–BV covenant is written into the BV’s articles and enforced through the shareholders agreement. The ratios cannot be unilaterally altered. From first profitability, 25 percent of BV net profit returns to Stichting, 25 percent to UP Ventures, and 50 percent is retained for growth. By Phase 2 these shift to 40 / 30 / 30. That channel alone delivers €1.57 billion to mission by 2035 and €37.6 billion by 2045.

The second is returning. By 2035, the €8.5 billion in continuing philanthropic inflow is no longer external in any meaningful sense. It comes from within the ecosystem. From members whose lives and projects were built through UP. From BrandedCircle institutions whose missions have been amplified by taking part. The architecture that delivers civic outcomes also produces the loyalty and surplus that funds the next cycle.

Catalytic capital today is not asked to fund UP forever. It is asked to ignite a self-reinforcing system.

UnitedPeoples
unitedpeoples.earth
Torenstraat 17E
The Hague, 2513 BN
The Netherlands

07Ignite, Scale, Tip

All month references below are measured from Sprint start — i.e. post-funding. D-Day is the first public launch.

Ignite (2026–2027) — the current phase. Three years of full-time founder-led development have produced the operating framework, ecosystem model, and narrative architecture. Stichting established. ING account open. B Corp ready for activation. D-Day (9 months post-funding) is the first public launch with three GlobalCircles.

Scale (2028–2035). Sequential GlobalCircle rollout completes by end of year two. LocalCircles formal launch at Month 27 post-funding. 100 million members mobilised by 2035 — just below the Chenoweth 3.5 percent threshold for non-violent civic change.

Tip (2035–2045). Roughly 500 million members. A committed minority concentrated in the networks where civic norms are set and reproduced. Within Centola’s 25 percent tipping range. The Age of Thriving becomes the civilisational default.

08The ask: Sprint, Build, Deploy

This is founding capital for an institution — not a grant, not venture. The first three years are the sequenced construction of UP, with one structured gate between Sprint and Build.

Stage This stage Cumulative Duration What earns the next stage
Sprint €2.5M €2.5M 13 weeks Diligenced architecture; confirmed launch team; week-13 portfolio decisions set. The one structured review gate in the sequence.
Build €11.5M €14M 6 months UP HUB v1 + NAVi v1 live; D-Day public launch with first three GlobalCircles; LocalCircle pilots in stealth; UP Bank regulatory pathway initiated; institutional BrandedCircle partnerships signed.
Deploy ~€155–185M €170–200M 24 months Sequential GC rollout complete (all 15 live by end of Deploy); formal LocalCircles launch; UP Bank own-licence transition underway; flywheel operational; path to 100M members fully visible.

By the end of Deploy, the BV flywheel funds Stichting and Projects directly. Founding capital, not ongoing subsidy.

UnitedPeoples
unitedpeoples.earth
Torenstraat 17E
The Hague, 2513 BN
The Netherlands

09What exists today

Established now
Next steps
Stichting UnitedPeoples legally incorporated, The Hague
CEO appointment (search active)
ING Bank account open
Sprint capital (this ask)
Founder commitment: 30,000+ hours, €425K personal capital, three+ years full-time
UP Bank BaaS partner selection
Founding Advocate bench convened
Institutional BrandedCircle MOUs
Vendor stack scoped & ready
UP Ventures first close
Complete v11 ecosystem model & Phase 1 operational plan

10Founding Advocates

Kees van der Graafformer CEO, Unilever Europe
Peter HolbrookCEO, Social Enterprise UK
Hamzah SarwarHead of Social Impact & Innovation, Reckitt
Jolana AmaraCEO, League of Intrapreneurs
Tabinda SaroshCEO, Pathfinders International
Helen MasonCEO, Child Helpline International

11Why leadership matters now

History does not wait for consensus. It creates moments when delay carries more risk than action, when responsibility shifts from institutions to individuals with the capacity to enable what does not yet exist.

The most valuable support at this stage is secure introductions to leaders who understand the gravity of the moment, the need for platform-scale civic infrastructure, and the urgency of deploying founding capital at the required level.

The question is no longer whether this infrastructure is needed. It is whether it will be built in time — and who will help ensure that it is.

Contact
R.J. (Bob) Westrope
Founder, Chair & Acting CEO
Stichting UnitedPeoples · Torenstraat 17E, 2513 BN The Hague, The Netherlands
bob.westrope@unitedpeoples.earth · unitedpeoples.earth